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Blog Post Quality Checklist Pre-Publishing Checklist ✅ Structure & Format - TL;DR section with 3 bullet points, bold key metrics - Updated date and esti...

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Blog Post Quality Checklist

Pre-Publishing Checklist

✅ Structure & Format

  • [ ] TL;DR section with 3 bullet points, bold key metrics
  • [ ] Updated date and estimated read time in italics
  • [ ] Consistent H2/H3 hierarchy with descriptive headers
  • [ ] Bold key numbers throughout for scannability
  • [ ] Single primary CTA at the end with dashboard link

✅ Internal Linking (CRITICAL)

  • [ ] TL;DR includes at least 1 dashboard link
  • [ ] Every metro mention links to Regional Markets tab using correct metro code
  • [ ] National data references link to /dashboard?tab=national
  • [ ] Related concepts link to existing blog posts
  • [ ] Minimum 3-5 internal links total per post
  • [ ] Investment advice includes dashboard CTA

✅ Content Quality

  • [ ] Hook addresses "why now" - recent events, seasonal patterns, urgency
  • [ ] Specific metrics instead of vague claims
  • [ ] Actionable takeaways readers can implement
  • [ ] No external data source mentions (Zillow, FRED, etc.)
  • [ ] Consistent voice - direct, data-driven, contrarian when appropriate

✅ SEO & Technical

  • [ ] Meta description 140-160 characters
  • [ ] Relevant tags (3-5 total)
  • [ ] URL slug is descriptive and clean
  • [ ] All links work and point to correct destinations

Quick Internal Link Audit Commands

Run these to check your post before publishing:

# Count internal links
grep -o '\](/dashboard' your-post.md | wc -l

# Check for metro mentions without links
grep -i "austin\|chicago\|tampa\|detroit\|cleveland\|miami\|phoenix\|dallas\|atlanta" your-post.md | grep -v "/dashboard?tab=regional"

# Verify TL;DR has dashboard link
head -30 your-post.md | grep -A 10 "TL;DR" | grep "/dashboard"

Automation Ideas

1. Metro Code Lookup Script

# Create a simple lookup for metro codes
echo "Metro code for Austin: 12420"
echo "Link format: [Austin](/dashboard?tab=regional&metro=12420)"

2. Link Validation

# Check all internal links in a blog post
grep -o '\[.*\](\/[^)]*\)' your-post.md

3. Template Starter

Always start new posts by copying _TEMPLATE.md and filling in the blanks.

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